When Jessica of "Wellness by Jessica", a nutritionist with clinics in Hamilton and Auckland, booked her brand photo session, she wanted to uplevel her imagery to reflect her current service offerings and do justice to her beautiful new website and branding. Her previous photos were outdated and didn't reflect the high-quality services she provides her clients.
Jessica wanted her photos to reflect her brand values of nourishment and vitality. I chatted with Jessica about the specific services she offers, who her ideal client is, and what kind of feeling she wanted her photos to convey. Based on our discussions and my research into her brand, I formulated a shot list to capture a wide variety of imagery that would work for all of her marketing needs.
Jessica delivers several online workshops, so we created imagery that illustrates her recording her workshop videos and online group coaching calls. We also photographed her mixing herbal tonics and working with supplements. Jessica promotes health through nutrition so it was important to make photos that depict her making healthy meals. Of course, all service providers need classic "smiling-at-the-camera" portraits for editorial features and profile photos so we also got plenty of those.
Jessica now has a library of beautiful images that accurately reflect her brand and business as it moves forward. This imagery will help potential clients get to know Jessica, see her personality shining through, and visualise what it will be like to work with her. These photos will be perfect for her website, social media, editorial features, and marketing materials.
Check out the photos from Jessica's brand photo session below!
If you need a brand imagery refresh and need photos that elevate your brand, I would love to chat with you about how I can help.
"I am so pleased I picked Sarah to help with my brand photography. She really went over and above"
"I am so pleased I picked Sarah to help with my brand photography. She really went over and above to make sure I had images that I was happy with, but also a really wide range of images to suit the different aspects of my business. The shoot was super relaxed, I just followed along with everything she asked me to do and we got a surprising number of outfits and different themed photos. Really happy with how everything went! Thanks again Sarah!!"