You’re interested in having a brand photo shoot but are wondering how to use your brand photos. Let me give you some ideas!
A personal brand photo session or business brand photo session enables you to get a huge variety of content for your business.
Your brand photos should enable your ideal clients to:
- get to know and trust you personally,
- see you as an expert and guide in your field,
- see the value and experience you offer, and
- understand how you can help them/improve their life/solve their problem.
Ideas for how to use your brand photos:
Website
Use your brand images throughout your website and blog to illustrate the text. Images should be used throughout your home page, about page, contact page and services pages. Also great for landing pages for launches, email opt-ins and pop-ups.
Profile photo, stories, posts, reels, highlights.
Profile photo, banner photo, posts, stories.
Google My Business
Profile photo, banner image, posts, photos.
Please check out my blog post on why Google My Business is important and how to use it.
Incorporate your photos in your pin designs.
Linked In
Profile photo, banner, posts.
Emails
Email signature, email profile photo, email marketing.
Digital content
Lead magnets, PDFs, e-books, client guides.
Printed marketing materials
Fliers, brochures, signage, thank you cards, business cards, branded items etc.
Online directories
For example: neighbourly, yellow pages, industry directories.
Advertising
Print and online advertising.
Online courses
Use your brand images throughout online course content.
Video cover images
Use your images for the cover image for any youtube or social media videos.
Now you’ve got some ideas of how to use your brand photos – let’s put them to work!
As you can see, there are so many opportunities to put your brand photos to work helping to market your business. I can’t wait to see you put your brand photos to work for you!
